Description
The Marketing Specialist assists in executing SEO strategies and Paid campaigns, translating data and research into actionable marketing plans, while supporting day-to-day operations.
Main Roles & Responsibilities
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Conduct research and analysis to support HBMSU’s marketing strategies and campaigns.
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Execute SEO strategies to improve HBMSU’s website visibility and drive traffic.
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Develop and execute paid campaigns, including paid search, display advertising, social media advertising and any other paid campaigns.
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Analyze and report on the performance of marketing efforts and propose optimization initiatives to maximize marketing ROI.
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Optimize website content and structure to improve search engine rankings and increase organic traffic, collaborating with cross-functional teams such as creative, content, and web development, to produce engaging content and optimize user experience.
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Collaborate with internal and external stakeholders to develop marketing materials, including email campaigns, social media posts, and blog articles.
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Conduct keyword research, develop ad copy, and optimize landing pages to improve campaign performance while staying up-to-date with the latest marketing techniques and technologies.
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Provide support for various team activities related to the job as needed.
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Support HBMSU revenue generation activities through creating and enabling an environment that facilitates and enhances all its processes as applicable.
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Adhere to internal and local information security and relevant health and safety laws, regulations, policies, and procedures.
